BETAWORKS

Branding

Part startup factory and part venture capital firm, Betaworks approached Franklyn to develop their new identity. With Charles Babbage’s Analytical Engine as inspiration, we created a custom typeface and logotype based on a diagram of the historic computer. Deconstructing and restructuring the logotype, we also created a controversial logomark.

  • Client  Betaworks
  • Design Firm  Franklyn
  • Art Director  Michael Freimuth
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