Fearless Girl

Since arriving in New York City in 2017, Fearless Girl has become a global cultural icon and a powerful symbol of confidence, possibility, and belonging. For her next chapter, State Street partnered with Odd Shaped Objects and Franklyn / Rudy to bring her story beyond the sculpture and into a broader brand world.

As Design Director and Lead Designer, I created the logomark, design system, website, and charitable merchandise, building an identity that feels modern and timeless. The website brought the brand to life through storytelling, interactive activities, and photography by Chris McPherson. Developed with New Media Campaigns (NMC), it gave people of all ages a more engaging way to explore her story and impact.

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Designed at Franklyn & Rudy
Creative Strategy: Odd Shaped Objects
Creative Direction: Michael Freimuth, Elisa Maezono
Design Director & Lead Designer: Nana Nozaki
Photography: Chris McPherson
Website Development: New Media Campaigns (NMC)